What is search engine optimization? Why is it important? What are the benefits? These are all questions you should ask yourself if you are trying to build a business.

Large corporations understand and use it. Many small business owners and entrepreneurs are still new to digital marketing and struggle with the concepts.

There is a lot to know, but here is a primer.

What Is SEO?

Search engine optimization is the process of growing a website’s organic search traffic. 

Organic web traffic is the amount of visits to a website coming from search results and not paid advertising. When a user clicks on a search result to visit a website, this is recorded in analytic tools as organic traffic. Visits that result from clicks on ads are not organic traffic. If you are looking for PPC solutions, a leading agency with all the solutions.

Why Is SEO Important?

SEO shows Google that you deserve to rank higher in their search results. While there are millions of searches per minute, your website is competing for attention with every website in your category.

You have to optimize your website and increase its attractiveness to Google search algorithms.

Benefits of SEO

The higher your page ranks in the search results the more likely it is that users will click on your page. Studies have shown that the first 3 search results account for more than 55% of all clicks. The amount of response drops the further down the page you are.

For expert advice on how to increase your Google ranking contact King Kong, an experienced digital marketing company.

Steps of SEO

Search Engine Optimization has 5 main steps:

Keyword research – find what people search for.

Content creation – write compelling content for searchers

On-page SEO – make your content as clear as possible

Link Building – build trust and authority by linking with other websites

Technical SEO – help search engines find and index your content efficiently

Tips for SEO Success

Use HTTPS. This helps ensure your web visitors’ security. You don’t want visitors to your website to have their personal data compromised by hackers.

Make sure your site is mobile friendly. More searches are being done from mobile devices than desktops. This is crucial to your success.

Make sure your web page loads fast. If your page loads slowly it will not rank as high. Many users will not wait for a slow loading website.

Submit your page to Google. This helps Google find your website.

Search Engine Optimization is an extensive subject, but you are now armed with the basics.